With over a decade of experience in marketing across retail, SaaS, and lifestyle sectors, I specialise in crafting performance-driven strategies that elevate brands and engage audiences. My background spans boutique interiors, enterprise software, and consumer goods—blending creative vision with data-led execution. From CRM automation and content strategy to campaign management and product launches, I bring a hands-on, holistic approach to building brand momentum. Having worked for companies such as Coco Republic, Totem Road, Mode Sportif and Reckon I harbour a specific skill set that elevates all elements of my work. Whether you’re scaling a startup or refining an established presence, I help you connect with your audience in meaningful, measurable ways.